I said earlier that there are things you can do if you find your site is not accepted by Google and by far the most useful thing to bear in mind is that Google seeks out information. So unless your website has a lot of information in it, you probably won't get accepted.Now as you can imagine, this is not a clear cut issue.
Who decides whether your site is information rich or not?
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AUTOMATIC SITE ASSESSMENT
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The answer is that in the first instance Google's own spider, the software that scans your site, is the first arbiter. If it 'thinks' your site is content rich then you will pass the first hurdle. And this is where some sites fail.
The spider is an automated system and it makes quick, not always accurate judgements which gives you the first clue about getting your site accepted:
If your site is rejected fast by which I mean within a couple of hours or so, it has probably been rejected by Google's spider on the basis that it doesn't understand what your site is about too clearly or it hasn't found much content.
So you will have to get to work and add content - write further copy relevant to your main them, scan the web and find good articles to post (but make sure you get the appropriate permissions). All this will help.
And then submit again.
BE WARNED: there is a rumour going round that one site was rejected and it simultaneously got dropped from a previously high ranking on Google's search results page. It's only a rumour, but be warned.
Similarly, if your site is accepted fast, it will almost certainly have been accepted automatically.
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Human intervention
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However, there appears to be a middle case where the spider is not sure whether your site qualifies or not.
And in this instance, the site is referred to a human who makes the decision.
FactsAboutAdSense.com passed straight through the acceptance process because it has a load of content in it, has a clear theme running right through the site and is designed to move up the search engine ranks too.
TIP:
If you are thinking of applying for AdSense, check out sites that compete with your own for traffic and see if any of them have been accepted. If they have, compare the content in them to your own to see if you exceed theirs. (This is quite a subjective process but it can help you)
If you are rejected, you can always apply again.
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Multiple sites
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Google actively discourages you from running several AdSense accounts on different sites. I'm not clear why they do this at the moment apart perhaps from saving operational costs involved in printing and posting checks.
However, it does mean that once in, you're in. For example, I run a website called CommercialReality.co.uk which is where I sell my consultancy services and I host some AdSense ads there on the page http://www.commercialreality.co.uk/marketingtools.htm
I suspect though that there is inherent danger in taking your successful application from one site and stretching it across to a very poor site because Google will always be jealous of its brand image. If I get any more news on this I'll let you know.
There's something else to think about too. Google is most likely to place HIGHER earning ads on your site because, whilst on Google's own page there can be up to 8 ads, with AdSense
there can only be a maximum of 5.
If you were Google, what would you do? Place the lower bidding ads, or the higher ones?
Don't forget however that not all AdWords ads are syndicated out into the AdSense program.
Here's a page that will tell you more about how Google shares AdSense revenuue with publishers. The key point here is that whilst the headline figure looks good, it is skewed
in favor of Google's largest clients.
http://www.webmasterworld.com/forum89/2419-3-10.htm
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Well that's the end of the course. I hope you now feel
better informed about Google's AdSense system.
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