Adsense Insider

For a view day I will give presentation online Adsense Insider from William Charwood.
First here's a link to an online presentation by Google about AdSense - the system that lets website owners make money automatically.

This presentation is aimed at advertisers but it gives you some idea how seriously Google takes its AdSense program.

http://www.factsaboutadsense.com/rgooglepresentation.htm

Let's get going

AdSense is Google's syndication program for its AdWords advertisements so first up, you need to understand AdWords to make sense of AdSense.

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AdSense
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So where does AdSense come in this?

Well, Google has taken their excellent AdWords program and extended it to non-Google web sites and branded it AdSense.

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Key distinction
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However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks at what keywords would
be relevant to the web site the ads are to go on.

Example:

If you have a site rich in content about binoculars, AdSense technology determines that it would be an appropriate site to post AdWord ads about binoculars on. (Google uses its existing
page ranking technology to assess a site's content.)

This AdSense technology is called "content-targeting".

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How you make money with AdSense
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The process is simple.

You sign up for AdSense and if your site is accepted, (we'll cover this process later in the course) Google gives you some code to paste into your web pages. It's JavaScript stuff that you can simply add into the HTML of your page.

When someone views your page this JavaScript fetches ads from Google. If they then CLICK on your ad, Google charges the advertiser a click thru fee and shares it with you.

This is entirely AUTOMATIC so if you have a content rich site with lots of traffic that is not currently making you any money, AdSense is something you should seriously consider.

Now maximising this process is much harder and it raises what I call the content dilemma which we'll explore later too:

Is your site designed to earn AdSense revenue or is its main objective something else?


So that's the background to AdSense.

Blog Marketing is ..... ?

What is a blog?

A typical blog serves as an online journal or diary where an individual lets the world know how they think and feel about certain things. If you are a member of facebook.com, myspace.com, or any other social networking site, there's a good chance you have been writing in a blog and didn't even know it.

What is blog marketing?

Blog marketing is the use of a blog or blogs to produce traffic for the purpose of monetizing that traffic. Using a blog to market a product or merely as a means of producing online income is cheaper than using a website, a lot cheaper. This is mainly because of the availability of free blog services that are in many ways just as good as having a website you spent a boatload of money on. Because blog marketing has few barriers to entry, it is an excellent way for a beginner to get their feet wet in the Internet Marketing business.

Thanks to both the human and Search Engine demand for quality content, it's entirely possible to make serious
money from creating, promoting, and maintaining blogs. As we hope to show you, turning a blog into a cash machine is relatively inexpensive and can be done by anyone who understands the basics of marketing and the Internet.

How We Got Started With Blogs

For about as long as we can remember we've had a softspot for cold hard cash. We've always been willing to do anything (if it was legal and ethical) to get our hands on piles of cash. It was our love of the green stuff that got us interested in blogs.

While everyone we knew was writing in a blog to tell the world about their girlfriends, or boyfriends, or to express their
political discontent, we were starting a blog to see how much cash we could generate while investing a minimum amount of our own money and time. Starting a blog as a means of creating cash made perfect sense to us. After all, blogs are super easy and cheap to create, easy to customize, cheap and easy to maintain, cheap to promote, and can easily become traffic magnets because they contain quality content updated regularly by the owner.

What is quality content?

Quality content is any content that does not exist anywhere else on the web and actually provides valuable information to the reader. The more meaningful and unique the content to the reader the more traffic you will receive.

If you can keep the Search Engines and your human readers happy, you will do very well in this business. Creating
fresh, informative and regularly adding it to you blog is relatively easy, even if you're not the biggest fan of
writing.

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5 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

Obama Won 2008 US Presidential

Change has come to America, Barack Hussein Obama has won the 2008 U.S. presidential election, defeating John McCain, and will be sworn in as the first African-American to hold the nation's highest office. Obama claims historic US presidential has win.

Democrat Barack Obama captured the White House after an extraordinary two-year campaign, defeating Republican John McCain to make history as the first black to be elected U.S. president.

Obama won at least 338 Electoral College votes, far more than the 270 he needed. With results in from more than three-quarters of U.S. precincts, he led McCain by 52 percent to 47 percent in the popular vote.

A first-term Illinois senator who will now be sworn in as the 44th U.S. president on January 20, 2009, Obama said he would work to ease the country's sharp political divisions and listen to those who voted against him.

"The road ahead will be long. Our climb will be steep. We may not get there in one year or even one term, but America, I have never been more hopeful than I am tonight that we will get there," he said.

McCain's hopes for a surprise win evaporated with losses in a string of key battleground states led by the big prizes of Ohio and Florida, the states that sent Democrats to defeat in the last two elections.

McCain, a 72-year-old Arizona senator and former Vietnam War prisoner, called Obama to congratulate him and praised his rival's inspirational and precedent-shattering campaign.

"We have come to the end of a long journey," McCain told supporters. "I urge all Americans who supported me to join me in not just congratulating him but offering our next president our goodwill."

Reuters - CNN..

"3 Ways To Make Money Online"

This is a great video of Stephen Pierce speaking in Australia, you can watch it and learn from it.

And what you will learn is very important for you to know if you really want to make
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Did you know that there are really only three ways... and only three ways to get paid
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> http://www.youtube.com/watch?v=Z1HNK3Xu4xc

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3 Reasons Why Adsense Is Essential For Content Sites

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.